Launched in 2003 in support of Bullying Awareness Week, Family Channel’s annual Stand UP! campaign provides youth with real-life solutions to help deal with bullying. Today, the campaign has evolved into a year-round initiative, Stand UP! A Wellness Project, focused on promoting positive relationships and spreading awareness about the importance of kids’ mental health and wellness.

Bullying Awareness Week | November 17 - 23

Stand UP! A Wellness Project is encouraging acts of kindness during Bullying Awareness Week with the launch of the Stand UP! Spotlight and encouraging kids to #ShowUpForYouth with Kids Help Phone on social media.

Stand UP! Spotlight Nominations

Stand UP! A Wellness Project wants to shine the spotlight on amazing people who have made a positive impact by being kind and compassionate. Nominate someone who has made a positive impact on your life and they could be featured on Stand UP! A wellness Project.


Helpful tips for parents, students and teachers on spreading kindness and bullying prevention.

Partner Organizations

Family Channel is committed to supporting organizations and initiatives that focus on kids’ mental health. Learn more about all of our amazing partners.

Kids Help Phone

Kids Help Phone is Canada's only free, national, bilingual, 24/7 service offering professional counselling, information, referrals and volunteer-led text-based support for young people. If you need someone to listen, Kids Help Phone is always open.


PREVNet is a national network of leading researchers and organizations, working together to stop bullying in Canada. Through education, research, training and policy change, PREVNet aims to stop the violence caused by bullying - so every child can grow up happy, healthy and safe.

Recess Guardians

Recess Guardians provides schools, teachers and students, with easy to use tools that promote all students to participate and be “Guardians of Play” by demonstrating daily leadership to other students during non-classroom time.

Bell Let’s Talk

Bell Let’s Talk promotes mental health awareness, acceptance and action built on 4 key pillars: Fighting stigma, improving access to care, supporting world-class research and leading by example in workplace mental health.

Telus WISE

TELUS Wise is a free digital literacy education program that offers informative workshops and resources to help Canadians of all ages have a positive experience as digital citizens.

Be There

Created by, Be There is the most engaging and comprehensive resource available to learn how to support someone struggling with their mental health. Whether you have 5 minutes or 5 hours, get started at