Launched in 2003 in support of Bullying Awareness Week, Family Channel’s annual Stand UP! campaign provides youth with real-life solutions to help deal with bullying. Today, the campaign has evolved into a year-round initiative, Stand UP! A Wellness Project, focused on promoting positive relationships and spreading awareness about the importance of kids’ mental health and wellness.

Bell Let's Talk Day | January 29

When it comes to mental health, every action counts. That's why Family Channel is proud to donate valuable media space to Bell Let's Talk messages and encourage viewers to take their own action- big or small. On Bell Let's Talk Day, Bell will donate more towards mental health initiatives in Canada by contributing 5¢ for every applicable text, call, tweet, social media video view and use of the Facebook frame or Snapchat filter.


Helpful tips for parents, students and teachers on spreading kindness and bullying prevention.

Partner Organizations

Family Channel is committed to supporting organizations and initiatives that focus on kids’ mental health. Learn more about all of our amazing partners.

Kids Help Phone

Kids Help Phone is Canada's only free, national, bilingual, 24/7 service offering professional counselling, information, referrals and volunteer-led text-based support for young people. If you need someone to listen, Kids Help Phone is always open.


PREVNet is a national network of leading researchers and organizations, working together to stop bullying in Canada. Through education, research, training and policy change, PREVNet aims to stop the violence caused by bullying - so every child can grow up happy, healthy and safe.

Recess Guardians

Recess Guardians provides schools, teachers and students, with easy to use tools that promote all students to participate and be “Guardians of Play” by demonstrating daily leadership to other students during non-classroom time.

Bell Let’s Talk

Bell Let’s Talk promotes mental health awareness, acceptance and action built on 4 key pillars: Fighting stigma, improving access to care, supporting world-class research and leading by example in workplace mental health.

Telus WISE

TELUS Wise is a free digital literacy education program that offers informative workshops and resources to help Canadians of all ages have a positive experience as digital citizens.

Be There

Created by, Be There is the most engaging and comprehensive resource available to learn how to support someone struggling with their mental health. Whether you have 5 minutes or 5 hours, get started at